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Marketing Manager

Axis Inc.

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Job Title:

Marketing Manager

Location:

Somerville, NJ - United States

Company:

Axis Inc.

Posted:

February 7th, 2016

Salary:

Not Specified

Education:

Bachelors Degree

Experience

3+ Years

Travel:

25% - 50%

Job Description:

We are looking for a unique, creative and ambitious individual to lead the marketing activities of Power-Flo Technologies and its operating companies.
Power-Flo Technologies (PFT) is a growing Family of Companies consisting of distributors, fabricators, manufacturers and motor and pump repair firms serving the New York metropolitan area and New England.

Responsible for:
• Develop a cohesive branding strategy and migration path for Power-Flo and all companies under the corporate banner.
• Understands the value proposition for the company/companies through interaction with internal entities, departments etc., as well as customers, partners, and vendors/suppliers
• Works with management and operating companies to develop and execute effective marketing strategies and plans that positions and differentiates the various product and service offerings.
• Leads an e-marketing strategy that leverages the web and social media, including:
• website design, migration and maintenance
• e-marketing campaigns (ongoing)
• e-commerce post order support of established customers
• Creates integrated communications of both electronic and printed media
• Perform basic layout
• Edit and author content
• Coordinate and effectively communicate special events:
• Company sponsored trade shows
• Vendor trade shows
• Supports presentation development
• All other duties as assigned from time to time.

QUALIFICATIONS AND EDUCATION REQUIREMENTS
• Minimum three (3) years demonstrated success in business-business marketing of technical products and services
• Relevant formal education (BS, AAS degree) in marketing, business, communications, or technical field.
• Experience with Search Engine Optimization (SEO) and web analytics
• Knowledge of relevant software & development packages (e.g. Photoshop, Illustrator, InDesign, etc.)

SKILLS & CAPABILITIES
• Initiative and persistence to execute projects with minimal direction
• Very strong communication skills in writing and verbal.
• Effective time management, organization and multi-tasking skills.
• Attention to detail and accuracy
• Very good team player who works well under pressure.
• Flexibility to quickly adapt to change

Company Background

Axis, Inc. is a high-tech automation distributor based in Somerville, NJ with offices in Wading River, NY, and Poughkeepsie, NY. We specialize in motion control, machine vision, and process automation. Our staff of automation experts are available to assist you with projects of any scale. Please visit our website (www.axisnj.com) to learn more about our company and our capabilities.... read more